At l777, your privacy is not merely a legal obligation — it is a moral responsibility we take seriously every day. Find out exactly how we manage and protect your information.
The l777 Privacy Policy is built on six core principles that ensure your personal data remains protected, transparent, and in your control at all times.
All data transmitted between your device and l777 servers is protected by 256-bit SSL encryption — the same standard used by major financial institutions and banks in Malaysia. No sensitive data is transmitted in plain text.
L777 only collects data that is strictly necessary to provide its services. We do not collect excessive or irrelevant information beyond the platform's purposes. This data minimization principle is central to our approach to privacy.
Your personal data is never sold, rented, or shared with advertisers or other companies for marketing purposes. l777 does not profit from selling member information — that is a commitment we have never broken.
You have the right to access, correct, download, and request deletion of your personal data at any time. l777 provides a straightforward process to exercise these rights without complicated procedures.
L777 sets specific data retention periods and does not retain your data longer than necessary. Once the purpose of collection has been fulfilled and there is no legal requirement to retain it, data is securely deleted.
In the event of any security incident involving your data, l777 is committed to notifying you within the timeframe required by law. Transparency in critical situations is part of our commitment to you.
L777 understands that your trust is our most valuable asset. As an online gaming platform operating in Malaysia, we have a responsibility to protect the personal information of every member who entrusts their data to us.
This Privacy Policy ("Policy") describes how l777 collects, uses, stores, shares, and protects your personal information when you use the platform, website, mobile app, and all services offered by l777.
We wrote this Policy in plain language because we believe every member deserves to know exactly what happens with their data — not buried in confusing legal jargon, but stated clearly and directly.
This Privacy Policy is to be read together with Terms and Conditions l777, which also forms part of the agreement between you and l777.
L777 collects various types of information depending on how you interact with the platform. Below is a full explanation of the data categories we collect:
2.1 Information You Provide Directly:
2.2 Information Collected Automatically:
| Data Categories | Example | Primary Purpose |
|---|---|---|
| Identity | Name, IC, date of birth | KYC & age verification |
| Contact | Phone, email | Communication & OTP |
| Financial | Bank account, e-wallet | Transaction processing |
| Technical | IP, device, browser | Security & fraud |
| Behavioral | Game history, patterns | Service improvement |
Every piece of data collected by l777 has a specific purpose. We do not use your data arbitrarily. Below is a complete list of the purposes for which your data is used:
L777 processes your personal data on a valid legal basis. The processing of your data is grounded in one or more of the following bases:
L777 does not sell your personal data to any party. However, there are limited situations where we need to share data with certain parties to enable the platform to operate properly and securely:
All third parties working with l777 are bound by data protection agreements that require them to handle your data to an equivalent or higher standard than this Privacy Policy.
L777 continuously invests in security infrastructure to ensure your data is protected against unauthorized access, breaches, damage, or loss. Below are the key security measures we have in place:
While l777 implements comprehensive security measures, no system is completely immune. We encourage you to play your part by keeping your password and devices secure.
As a data subject, you have the following rights, which you may exercise at any time by contacting l777:
You may request a copy of all personal data l777 holds about you. We will provide this information in a readable format.
If your personal data is inaccurate or incomplete, you may request l777 to correct or complete it promptly.
You may request the deletion of your personal data under certain circumstances, subject to applicable legal retention obligations.
In certain circumstances, you may request that l777 restrict how we process your data while a specific issue is being resolved.
You may request your personal data in a structured, portable format to transfer it to another service provider if you wish.
You may object to the processing of your data for specific purposes such as direct marketing. Your objection will be honored immediately.
L777 uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions correctly. Cookies are small text files stored on your device when you visit the l777 platform.
The types of cookies used by l777 are as follows:
You can manage cookie usage through your browser settings. However, disabling certain cookies may affect some features of the l777 platform.
As an online platform, your data may be stored or processed on servers located outside Malaysia by cloud infrastructure providers used by l777. However, all cross-border data transfers are carried out with adequate safeguards in place.
L777 ensures that all international data transfers are protected through:
L777 retains your personal data only for as long as necessary to fulfil the purpose of collection or to comply with legal requirements. Below are the retention period guidelines for different data categories:
Once the retention period expires, data is securely deleted or anonymized using industry-standard procedures.
The l777 platform is strictly for individuals aged 18 and above. l777 does not knowingly collect personal data from children under the age of 18.
If you become aware that someone under the age of 18 has provided personal data to l777, please contact us immediately at [email protected]. We will take immediate action to delete the relevant data and close the account.
L777 reserves the right to amend this Privacy Policy from time to time to reflect changes in our privacy practices, new legal requirements, or changes to the services we offer.
When we make material amendments, we will:
Continued use of the l777 platform after the effective date of any amendment constitutes acceptance of the revised policy. We encourage you to review this page periodically.
For any questions, concerns, or requests regarding this Privacy Policy or your personal data, you may reach us through the following channels:
We are committed to responding to all privacy-related requests within 30 working days from the date of receipt. For more complex cases, we will keep you informed of the progress within a reasonable timeframe.
Create your l777 account with confidence — your privacy and data security are fully protected by our world-class security infrastructure.